True’s sustainability vision is based on the Company’s vision which is to become the leading digital infrastructure that fully connects people, organizations, economies, and societies together to create sustainable value for life. True believes that by making communications more accessible through an extensive telecommunications infrastructure and innovative services, individuals, communities, and societies, can connect with one another. And in doing so, they are able to share not only information but also humanitarian and cultural values, whereby strengthening the sense of togetherness in uniting to promote a better world.
As Thailand’s only fully-integrated communications provider and leader in convergence, True harnesses the power of its telecommunications technologies and innovations to help bring about sustainability development. The principle of True’s sustainable strategy is based on the Company’s core values (Caring, Credible, Creative, and Courageous). True believes that sustainability must first come from within the organization and its people. The Company has therefore embedded the sustainability element into its organizational culture to serve as framework for its sustainability and CSR initiatives.
Sustainability Core Values:
- Caring culture for employees and society. We foster a caring and proud corporate culture that contributes to positive social impact through learning, development, and engaging activities. Focus areas: Human Capital Development; Corporate Citizenship Goals: To provide an engaging workplace and career; to create shared value
- Credible operations and governance. We provide top quality products and services along with business operations that create best value for all stakeholders. Focus areas: Service Quality; Data Privacy and Security Goals: To uphold brand credibility and customer retention
- Creative innovations for society. We leverage the power of our communications technology and innovative content in creative ways that benefit society. Focus areas: Digital Lifestyle & Security; Environment Goals: To provide innovative sustainability-related content to support social awareness
- Courageous efforts to bring about change. We are committed to support the country’s competitiveness and transformation to a digital economy with increased access availability. Focus areas: Digital Inclusion; Innovation Goals: To expand coverage of digital content access to all ages and income groups